SaaS & unit economics

Retention, payback and the arithmetic behind a growth claim.

• Discount Impact on Margin

  How much extra you must sell to stand still after cutting the price.

  Replaces: Pricing consultants and the argument you keep losing to sales

• Free Trial vs Freemium

  Freemium brings more people. Whether it brings more money is a different question.

  Replaces: Growth consulting and pricing workshops

• LTV, CAC & Payback Calculator

  What a customer is worth, what one costs, and how long until you are square.

  Replaces: ChartMogul, Baremetrics and other paid analytics tiers

• MRR Movement Waterfall

  Where recurring revenue actually went: new, expansion, contraction, churn.

  Replaces: ChartMogul, Baremetrics and ProfitWell paid tiers

• NRR & GRR Cohort Calculator

  What a cohort of customers is worth a year later — and five years later.

  Replaces: Cohort analysis in paid subscription analytics tools

• Pricing Change Simulator

  Raise the price, lose some customers — and see which effect wins.

  Replaces: Pricing consultants and paid revenue-modelling tools